About FerusAI Insights
FerusAI Insights is a market intelligence and research firm dedicated to applied AI. We focus on how AI products move from idea to real adoption inside organisations, and what that means for builders and investors.
Our work blends structured surveys, qualitative interviews and advanced data collection models that continuously organise open digital signals around tools, workflows and topics. This allows us to connect what decision-makers say, what they actually do and how markets are shifting.
The team’s background spans mathematics, finance, strategy and product. We care about sharp, practical answers that are easy to use in roadmaps, go-to-market plans and investment memos.
How we think about AI markets
AI is not a single market. It is a layer being added to existing workflows, products and companies. We treat it that way in our research.
Stated interest in AI is high. Real adoption is uneven. We focus on usage, rollout, renewal and churn, then layer attitudes on top, not the other way around.
A product’s prospects depend on the category it sits in, the alternatives buyers compare it to and the internal politics around risk and budget. Our work reflects that full context.
Reports are designed around the decisions clients need to take: which market to prioritise, how to position a product, whether to back a thesis or not.
How we run research
Different questions need different methods. We combine a small set of tools in a consistent way so clients can compare results over time.
Structured questionnaires targeted at people who influence or sign off AI-related spend, designed to track behaviour and sentiment over time.
Conversations with buyers, users and operators to understand how decisions are made in practice, and where internal friction comes from.
Models that continuously collect and structure open digital signals across communities, product updates and documentation, giving a live read on topics, sentiment and momentum.