Sample insights
Below are examples of the types of signals that come out of our trackers and deep-dive reports. Client work includes full data tables, methodology notes and segment cuts tailored to your needs.
Specialised copilots beat generic chatbots
In developer and finance workflows, narrow AI copilots designed around a specific stack or process consistently outperform generic chatbots on retention. Teams value “gets my workflow” more than “largest possible model”.
Experimentation budgets are tight
Many teams pay for AI tools from experimentation or productivity budgets. Tools positioned as strategic infrastructure win higher ARPU and longer commitments than tools framed as “nice-to-have automation”.
Non-technical teams are the next demand wave
Legal, operations and risk functions show growing interest in AI but lack tailored products. Vendors that solve for auditability, approvals and traceability see faster expansion once the first team adopts.
How insights are produced
Each signal is the result of structured research, not a one-off anecdote. We triangulate behaviour, sentiment and market structure before calling anything a trend.
We analyse how users discover tools, trial them, roll them out and eventually champion or abandon them. That includes internal politics, budget friction and risk concerns that rarely show up in public narratives.
We combine decision-maker surveys and interviews with models that continuously collect and structure open digital signals across communities, product updates and documentation. These models let us track sentiment, topics and momentum around tools and workflows over time instead of relying on single spikes of attention.
We cluster products into clear categories and track launches, pricing and positioning shifts. This helps you see where categories are converging, fragmenting or leaving whitespace for new entrants or acquisitions.
From signals to action
In client work, these signals are packaged to support specific moves: which market to prioritise, how to position a raise, whether to back a thesis, or how to adjust a roadmap.
If you would like to see an anonymised example pack or discuss a specific applied AI segment, you can start with a short call. Contact us.